My name is Lauren Wallace and I am the owner of Lauren Ash Photography in Charlotte, NC. For as long as I can remember I have loved photography. My senior year of High School, I took some of my friends’ senior pictures and decided that I should try making a business out of this hobby of mine. I knew from day one that building my own business from the ground up wasn’t going to be easy, but I was in it for the long haul! The photography industry is definitely over saturated but I think that with the right mindset and drive you can accomplish anything in life, no matter the competition.
HOW I WORK
I am a mama of two, so my routine varies from day to day, But, every day I always make sure to check my emails, engage via social media and look for potential clients. I have a desk in our office/play room and that is where I work. Or honestly, a lot of the time it is from my iphone that goes any and everywhere with me. When I have photoshoots, I have a backpack with my camera, extra lense, props, and business cards ready to go so I don’t have to worry where everything is! I typically do outdoor photoshoots that vary from family, cake smash, birthday parties, engagement photos, maternity, etc. I also do newborn photos, and those usually take place indoors at the client’s home or hospital if they are doing a Fresh 48 session.
I stay organized by my calendar in my phone. Whenever I book a session, I make sure to add it in my calendar so I get a reminder the day before! I have an ongoing to-do list that is on my desk so I can keep track of anything like that. I created and manage my website and social media accounts so I also make sure I keep them up to date with my most recent photoshoots as well as any specials I am running at the time.
I think that photography is such a beautiful thing. They are images captured at any given time in your life that you are able to cherish for the rest of your life. For me personally, whenever I look at old pictures, it brings me back to that time in my life as well as all the emotions and memories that come from the pictures! I love being able to be apart of creating those lifetime memories for people and their families.
LIFE BALANCE
Honestly, I feel like I am constantly working here or there so it’s not ‘set hours’. If I have work I need to do on my website, I typically save that for after the kiddos are down for the night so I can really focus. I relax by doing yoga. I am blessed to have it at our clubhouse and that is a set event in my schedule every week. I also really enjoy listening to podcasts; my favorite right now is Yoga Girl! She is so inspiring and relatable and every time I listen to her it is relevant to what is going on in my life. I also really enjoy cooking and fun fact…I was a chef in a restaurant before I had kids, and now I am still one just for a smaller clientele. 🙂 I usually meal prep every Sunday to help save time during the week! My favorite show to watch right now is ‘Billions’; that’s currently the show my husband and I are obsessed with.
Thanks for hanging out with us for the day, Lauren! Everyone, be sure to go show her some love on Facebook and Instagram, and keep her in mind for any of your future photography needs!
0 Comments